Bold, Provocative, Fashion Forward, and Unapologetic. SLAY!
All these emotions come to mind for viewers of HIV Stops With Me’s new conversation-starting campaign SLAY, which has popped up on billboards and across the Subway in New York City.
HIV Stops With Me is a multifaceted, national social-marketing campaign that aims to prevent the spread of HIV and reduce stigma associated with the disease. The campaign features real HIV-positive people talking about real issues; united by their goals of ending HIV stigma, supporting linkage to care, building self-esteem, and a sense of community among people living with HIV.
The campaign focuses on the personal strengths of people living with HIV and affirms their ability to display these qualities in their everyday lives to tear down the stigma associated with HIV. Each spokesmodel is committed to stopping the spread of HIV while also promoting the values of self-care and healthy living. As active members of their communities, the spokesmodels share their stories, engage in an online dialogue about issues related to HIV, and make public appearances.
The impact of the campaign has made its way across social media, even going viral with 4.4 million+ views on TikTok.
The real heart of the campaign is the real-life stories of the campaign ambassadors that share their truth about their HIV journey from diagnosis to acceptance to combatting stigma.
Hey There, I’m Jah Love!
Hey There, I’m Kim!
Hey There, I’m Rob!
Hey There, I’m Bryant!
Website visitors can engage with the 28 spokesmodels, read about issues related to HIV/AIDS and learn about local services. The campaign is currently running throughout New York State, with spokesmodels residing in New York City, Long Island, Hudson Valley, Albany, Rochester, Syracuse/Binghamton and Buffalo. – hivstopswithme.org
