Legendary Leiomy Maldonado For NIKE
"Hey Lei, What did you do to make a mark on this world? What mountains did you climb?"
To celebrate Pride Month and honor the LGBTQ community, Nike released a video campaign that pays homage to the art of vogue and to a voguing legend – soon to be icon , Amazon Mother Leiomy Maldonado.
The new spot was written and directed by Daisy Zhou who wrote on Instagram that a year ago she had made a spot on spec for Nike about dancer Omari Mizrahi and “instead of being #sued, @nikenyc reached out to me to direct and shoot this piece for their Equality campaign.”
Zhou’s use of slow-motion shots highlight Lei’s dynamic flexibility & skill and use of commentator Princess Precious narration over the shots tie the story together
This is the first time a major brand has embraced voguing as an athletic sport. It’s the gurl’s time to shine!
